Implement Seasonal Design into Your Brand – A Starter’s Guide
Even if you deliberately avoid keeping track of the calendar, you can most likely tell when the holiday season is approaching. Whether it is because of the snowflakes or the pumpkin spice, it looks like almost all businesses are quickly hopping aboard the holiday hype train by incorporating different seasonal design elements into their branding.
Holiday branding is an amazing way of building your brand awareness, but do understand that you can go from spreading the holiday joy to seasonal overkill in a flash.
Before you start implementing the season into your brand, try to spare some time and read our quick guide related to seasonal branding and products.
Find a way for your logo to say happy holidays.
Your logo is the face of your brand, it speaks about the what your business is all about and the message you convey to the consumers. Your company logo is a reflection of the company’s professionalism and the quality you produce, it is what gives the world an inside view into the culture you are building.
Give your logo a holiday theme, give it a subtle little holiday vibe by coloring it with regards to the holiday palette as opposed to your traditional color scheme. Have some holiday fun and adorn your logo in holiday icons such as holly berries, snowman, or a pumkin.
The key word here is subtle- don’t go too crazy with the holiday spirit, know that your logo still needs to represent the identity of your brand. You don’t want to change up your logo to the point where it is no longer recognizable. Have fun and have a go at the seasonal design trends and elements but don’t forget to have your brand’s voice still be heard amongst the santa hats and snowflakes.
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Don’t be limited to the winter holiday seasonal design elements alone. Try to host a variety of seasons not just the winter holidays, including the your industry’s specific seasons.
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Social media and seasonal design trends.
The best place to implement seasonal design elements into is social media.
You can replace your Facebook cover photo with a holiday inspired one for the duration of the season, view here for more info. Switch out your Twitter header for a more seasonal header that has an inviting and cozy message. Fill your social media pages with seasonal messages and imagery to greed customers and clients who decide to stop by.
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There are various logo scheduler plugins that will make updating your logo for various social media platforms and as well as your email much easier when it’s time to switch it up for the season. Click now for more information
If your company has a blog, you can post content that is appropriate for the season. An example would be a company that deals with eco friendly goods would want to write blogs about decorating using eco friendly sustainable lighting.
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